{"id":988841,"date":"2025-01-06T16:15:58","date_gmt":"2025-01-06T16:15:58","guid":{"rendered":"https:\/\/wemanagement.com.ar\/?page_id=988841"},"modified":"2025-01-07T07:06:05","modified_gmt":"2025-01-07T07:06:05","slug":"the-knife","status":"publish","type":"page","link":"https:\/\/wemanagement.com.ar\/en\/the-knife\/","title":{"rendered":"The Knife"},"content":{"rendered":"
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M\u00e1s de 19.000 seguidores y un 10.4 de ROAS, un enfoque criollo para The Knife Restaurant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Knife, un restaurante de parrilla argentina ubicado en Miami, Florida, enfrentaba el desaf\u00edo de reconectar con su esencia cultural criolla mientras maximizaba su presencia digital y fortalec\u00eda la fidelizaci\u00f3n de su base de clientes. La clave era fusionar la experiencia gastron\u00f3mica argentina con una estrategia de marketing efectiva que atrajera tanto a turistas como a residentes locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Acerca del Cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Knife Restaurant, es un restaurante especializado en asados argentinos con el exclusivo sistema de tenedor libre. Este concepto ofrece una experiencia \u00fanica que mezcla la cultura criolla argentina con un enfoque gastron\u00f3mico internacional, atrayendo tanto a residentes como a turistas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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El Desaf\u00edo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Knife estaba siendo gestionado por una agencia estadounidense que no comprend\u00eda profundamente el concepto cultural argentino detr\u00e1s del negocio. Esto diluy\u00f3 la esencia de la marca y desconect\u00f3 al restaurante de su identidad central como embajador del asado argentino. Adem\u00e1s, aunque las redes sociales ten\u00edan presencia, faltaba un enfoque estrat\u00e9gico que integrara la esencia de la marca con una comunicaci\u00f3n efectiva para impulsar interacciones, reservas y fidelizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Servicios Realizados<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Email Marketing + Community Management\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Measurable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+370%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Impresiones: 111K<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+2k<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interacciones: 2,319 likes y comentarios, 353 compartidos y 75 guardados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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+84%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alcance \u00fanico: 21K cuentas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Soluci\u00f3n y Beneficios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dise\u00f1amos un plan integral enfocado en devolverle a la marca su identidad aut\u00e9ntica, desarrollando contenido atractivo y campa\u00f1as estrat\u00e9gicas que conectaran emocionalmente con los clientes. Se implementaron acciones en m\u00faltiples plataformas para impactar todas las etapas del embudo de conversi\u00f3n, desde la atracci\u00f3n hasta la fidelizaci\u00f3n.<\/p>

Incremento del alcance y las interacciones en redes sociales (+370% impresiones, +84% en alcance \u00fanico).
M\u00e1s de 19,000 nuevos seguidores en redes, consolidando la comunidad digital.<\/p>

Crecimiento de las reservas online y clics al sitio web (+436 clics).<\/strong>
Reforzamiento de la identidad criolla argentina, atrayendo a turistas y locales.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Listado de Acciones Ejecutadas<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEstrategia de Contenido<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCommunity Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCampa\u00f1as de Email Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDise\u00f1o de Piezas Publicitarias<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOptimizaci\u00f3n de la experiencia del cliente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    M\u00e1s de 19.000 seguidores y un 10.4 de ROAS, un enfoque criollo para The Knife Restaurant The Knife, un restaurante de parrilla argentina ubicado en Miami, Florida, enfrentaba el desaf\u00edo de reconectar con su esencia cultural criolla mientras maximizaba su presencia digital y fortalec\u00eda la fidelizaci\u00f3n de su base de clientes. La clave era fusionar […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"class_list":["post-988841","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Knife - We Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemanagement.com.ar\/en\/the-knife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Knife - We Management\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s de 19.000 seguidores y un 10.4 de ROAS, un enfoque criollo para The Knife Restaurant The Knife, un restaurante de parrilla argentina ubicado en Miami, Florida, enfrentaba el desaf\u00edo de reconectar con su esencia cultural criolla mientras maximizaba su presencia digital y fortalec\u00eda la fidelizaci\u00f3n de su base de clientes. 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